Struggling to Show Up on Social Media?
Let’s Make It Easy.
Helping Loan Officers and Realtors Build AuthenticSocial Media Presence That Works.
At Approved By Carrie, I specialize in guiding real estate agents and loan officers to create relatable, trust-building content. Whether you’re overwhelmed with where to start or tired of posting without seeing results, I’ll help you develop a strategy that feels natural and delivers real connections.
Struggling to Show Up on Social Media?
Let’s Make It Easy.
Helping Loan Officers and Realtors Build AuthenticSocial Media Presence That Works.
At Approved By Carrie, I specialize in guiding real estate agents and loan officers to create relatable, trust-building content. Whether you’re overwhelmed with where to start or tired of posting without seeing results, I’ll help you develop a strategy that feels natural and delivers real connections.
Get Your Social Media Approved by Carrie—Your Trusted Guide to Building Social Proof.
Hi, I’m Carrie! As a former mortgage professional turned social media strategist, I bring over 20 years of housing industry experience to help you show up authentically online.
I specialize in helping real estate and mortgage professionals create relatable, trust-building content that positions them as the go-to expert in their market. With personalized strategies and hands-on support, I’ll help you craft a social media presence that truly reflects who you are.
Real-World Social Media Strategies, Taught to Hundreds of Professionals
I’ve led workshops and training sessions for real estate agents and mortgage professionals, equipping them with actionable tools to confidently navigate social media. Whether it’s learning to create engaging reels, optimizing your profiles, or crafting authentic content, my hands-on approach has empowered countless professionals to build trust and stand out online.
Social Media Support
Tailored to You
Whether you’re ready to hand over the reins or want to learn the ropes yourself, I’m here to help. From personalized social media management to expert coaching, I specialize in creating authentic, trust-building content that reflects your unique voice. Together, we’ll craft a strategy that aligns with your goals and resonates with your audience.
My journey into social media started when I realized that my two decades of experience building trust and credibility in the mortgage industry gave me a unique perspective on connecting with audiences. I truly believe that every real estate and mortgage professional has a story to tell, and social media is the perfect platform to share it authentically.
My approach is hands-on and no-fluff, ensuring you not only understand the strategies but also feel confident implementing them yourself. Together, we’ll navigate social media with ease, establish a strong online presence, and attract clients who genuinely connect with your values and services.
Hate Social Media? Lucky for You, I Don’t!
I work with real estate agents, loan officers, and small business owners who want to have a presence on social media but feel overwhelmed by where to start. If you’re thinking, ‘I hate social media,’ you’re not alone—and I’m here to make it manageable, effective, and even enjoyable for you. Here’s how I help:
Discover your unique voice and target audience.
Teach you the fundamentals of Instagram, reels, and content creation so you feel confident using social media.
Create authentic, engaging content that builds trust.
Develop a sustainable strategy that works for your business.
Handle the day-to-day management so you can focus on what you do best
Empowering Your Social Media Success
Tailored Solutions to Elevate Your Online Presence and Grow Your Business
Full-Service Social Media Management
Let me take social media off your plate so you can focus on what you do best—closing deals and building relationships. With over 20 years of housing industry experience, I understand the unique challenges and opportunities you face as a real estate agent or loan officer. I’ll create a social media presence that resonates with your audience and sets you apart, focusing on relatable, trust-building content that speaks directly to your ideal clients. This isn’t cookie-cutter posting—it’s tailored strategy and execution, custom to your voice and brand.
What's Included:
Custom content creation:
- Engaging reels, posts, carousels, and stories crafted to reflect your brand and attract your ideal clients.
- A heavy focus on video content, showcasing your personality, expertise, and properties in a way that grabsattention and drives engagement.
Video Editing Assistance:
- Scripts tailored to your voice and message.
- Seamless editing of B-roll footage, green screen content, and raw clips to create polished videos.
- Personalized video ideas to help you stand out.
Profile Optimization:
- Ensure your Instagram, Facebook, LinkedIn, and TikTok profiles reflect your brand, attract followers, and are fully optimized for searchability and engagement.
Monthly Content Calendars:
- A clear, organized plan outlining what we’ll post and when, giving you full visibility and approval before anything goes live.
Engagement with Your Audience:
- Thoughtful, genuine responses to comments and messages.
- Active engagement with followers to build relationships and grow your community.
Monthly Strategy Meetings:
- Once a month, we’ll sit down to review your goals, assess what’s working, and adjust your strategy as needed.
- We’ll dive into your brand voice, audience insights, and new opportunities to keep your content fresh and impactful.
Why Work With Me?
As a former mortgage professional, I know the lingo and what resonates with homebuyers and homeowners. I understand that your audience doesn’t just care about “Sold!” or “CTC in 5 days” posts. They care about how your expertise can help them achieve their goals. That’s why I focus on creating content that’s authentic, informative, and tailored to your unique brand—whether it’s highlighting your knowledge of the local market, showcasing the homebuying process, or building trust through relatable stories.
Let’s create a strategy that makes your brand impossible to ignore and turns your social media into a tool that drives real results.
Personalized Social Media Coaching
Want to take control of your social media but need a little guidance to get there? My 1:1 coaching sessions are designed to empower you to navigate social media with confidence, clarity, and purpose. Whether you’re just starting out or looking to refine your approach, these sessions are customized entirely to your needs. You get 90 uninterrupted minutes with me, tailored specifically to your business, goals, and audience—no group setting, no fluff, just actionable strategies you can implement right away.
What's Included:
Customized Coaching Sessions:
- A deep dive into your current social media presence and goals.
- Hands-on, actionable advice that aligns with your brand and audience.
Step-by-Step Guidance:
- Learn how to create scroll-stopping reels and posts, optimize your profiles, and schedule content with ease.
- Get insider tips on Instagram best practices, video editing, and leveraging platform algorithms to your advantage.
Niche Discovery and Audience Targeting:
- Clarify your niche and ideal client to ensure every post speaks directly to your audience.
- Develop strategies to connect authentically and build lasting trust.
Reel Hooks, Captions, and Content Strategy:
- I’ll provide personalized reel ideas and caption templates that align with your voice and goals.
- Learn to brainstorm content that feels natural and reflects who you are, while driving engagement.
Who Is This For?
Realtors and loan officers who want to show up confidently and authentically online.
Small business owners eager to learn the tools and strategies to manage their own social media.
Anyone who wants hands-on, expert guidance in building a relatable, trust-building presence online.
Why Work With Me?
With 20 years of experience in the mortgage industry, I understand how to connect with buyers and homeowners in a way that feels approachable and real—no jargon, no cookie-cutter solutions. Now, I help real estate agents and loan officers show up on social media with strategies that work. This isn’t just about teaching you the basics; it’s about giving you the tools and confidence to tell your story, share your expertise, and attract your ideal clients.
Instagram Bio Audit
Your Instagram bio is one of the most valuable pieces of real estate on social media—it’s where people decide if they want to follow you, work with you, or even trust you. If your bio isn’t clearly communicating who you are, how you help, and why someone should connect with you, you’re leaving opportunities on the table.
That’s where I come in. With my Instagram Bio Audit, I’ll help you turn your bio into a magnet for your ideal audience. No guesswork, no cookie-cutter advice—just actionable steps to create a bio that speaks directly to the people you want to serve.
What's Included:
A Detailed Review of Your Bio:
- I analyze your current Instagram bio and identify areas for improvement.
- Learn how your bio is currently being perceived and why it may not be resonating with your audience.
Personalized Recommendations:
- Receive action steps tailored to your ideal client and business goals.
- Suggestions for text, keywords, emojis, and links to make your profile more searchable and engaging.
Clarify Your Ideal Client:
- I use a Google form to ask targeted questions about your audience and goals.
- Not sure who your ideal client is? Don’t worry—I’ll help you discover and define them as part of this process.
Tips for a Powerful Call-to-Action (CTA):
- Ensure your bio encourages visitors to take the next step, whether it’s sending a DM, clicking a link, or booking a call.
Turnaround in 48 Hours:
- After you submit your form, you’ll receive your customized audit with actionable steps within two business days.
Who Is This For?
Realtors and loan officers looking to attract buyers, sellers, and homeowners.
Small business owners who want to create a bio that converts followers into clients.
Anyone struggling to fit their "who" and "how" into 150 characters or less.
Why Work With Me?
With 20 years of experience in the housing industry, I understand what resonates with homebuyers and homeowners. I’ll help you avoid the jargon and create a bio that speaks to your audience in a relatable, approachable way.
Ready to transform your Instagram bio?
Complete the form, and I’ll deliver your personalized action plan within 48 hours.
Approved By Carrie Membership
Launching January 1st!
This community-based membership is designed specifically for real estate agents, loan officers, and small business owners who want to take control of their social media without the higher cost of full-service management. If you’re looking for ongoing guidance, a supportive community, and access to exclusive tools, this membership is for you. Together, we’ll build a strong, engaging, and authentic online presence that reflects your brand and attracts
your ideal audience.
What's Included:
✔ Weekly Live Coaching Calls
- Join me every week in small group coaching sessions where we’ll tackle your social media questions,brainstorm content ideas, and provide live feedback to keep your strategy fresh and relevant.
✔ Done-for-You Reel Hooks, Captions, and Strategies
- Stop struggling with what to say or post! Each week, you’ll receive ready-to-use hooks and caption ideastailored for realtors and loan officers—saving you time and sparking creativity.
✔ Step-by-Step Tutorials
- From Instagram basics to advanced reel creation, you’ll have access to easy-to-follow video tutorialsthat break down each step. You’ll know exactly how to create content that stands out without feelingoverwhelmed.
✔ Community Forums for Support
- Share ideas, get feedback, and connect with like-minded professionals. This is your space to collaborate,learn, and celebrate wins with others who get it.
✔ Exclusive Resources
- Templates, guides, and checklists that make content creation and strategy planning easier than ever.These resources are only available to members and are updated regularly to reflect the latest trends.
Why Join?
This membership gives you the tools and strategies to show up confidently on social media—all while staying true to your unique voice. As someone who spent over 20 years in the mortgage industry, I know the lingo, the compliance hurdles, and the importance of creating content that resonates with your audience. With my guidance, you’ll learn how to connect authentically, stay top of mind, and grow your business through social media.
Who’s It For?
✔ Realtors who want to showcase their listings and expertise without feeling salesy.
✔ Loan officers ready to position themselves as trusted resources for buyers.
✔ Small business owners looking to create a lasting impact online.
Don’t miss out!
Be among the first to join, and you’ll receive a special bonus to kickstart your
social media journey!
TESTIMONALS
Saul Bailey
Carrie is an absolute whiz and social media lifesaver! She's been managing my social media accounts for a few months now, and I'm so impressed (and relieved) with the service she provides. With Carrie at the helm, I've been able to free up a massive amount of time to focus on what I do best: advising and guiding clients on the home loan process. My zone of genius IS NOT: Creating compelling reels, thinking of engaging content, posting smart, thoughtful comments, and attracting new clients via the social media channels. Nope, not me. It's all confusing, time consuming, and frankly a little scary to me. If this sounds like you, Carrie is your god send to help you sort it out and have a great online presence with minimal personal effort.
Hire this woman!
Celicia Byington
Just a remarkable human being all around! I have been working with Carrie for 3 months now after being really unhappy with our previous social media manager. Carrie is a positive, creative, organized, efficient, and a highly skilled human being who has made my life SO MUCH EASIER 🙌 If you are looking for social media on-brand engaging, and consistent content,
Carrie is your gal.
Kelly Ryan
OH MY GOODNESS!!! I didn't know how much I needed Carrie's expertise until I had it. Carrie taught me how to keep social media simple but also how to keep it relevant. She gave me guidelines to follow that allowed me to feel like I can do this. She listens to what your goals are and then teaches you how to easily create a feed that will allow others to relate to you in order to reach those goals. While I will still rely on her for help and expertise, I now have a starting point. It's still slightly overwhelming to me so I look forward to paying her to do this for me one day soon!! She truly wants you to be your true self when you show up on your feed. She believes people do business with those they feel like they already know, like and trust. Thank you Carrie! Keep your light shining on all things social media. We need you...
Frequently Asked Questions
Answers To Your Common Social Media Management Question
1. What is social media management?
Social media management is more than just posting pretty pictures online. It involves crafting a strategy tailored to your business, creating content that aligns with your brand, and engaging with your audience to build meaningful relationships. This process includes creating posts, reels, and carousels, optimizing your profiles for discoverability, managing comments and messages, and analyzing performance metrics to ensure your social media presence drives results. My goal as your social media manager is to make sure your online presence is both authentic and impactful while freeing you to focus on what you do best—your business.
2. Why do I need a social media strategist?
Navigating the world of social media can be overwhelming, especially when you’re juggling the demands of running a business. As a social media strategist, I help take the guesswork out of it. I provide expert guidance on how to connect with your ideal audience, stay on top of platform trends, and create content that builds trust and drives engagement. Instead of wasting time trying to figure it all out on your own, I’ll help you focus on what works, giving you the tools (or taking the reins entirely) so you can focus on closing deals and building relationships. Social media is too powerful to ignore, and with a strategist by your side, you can leverage it effectively.
3. How much do you charge?
The cost of social media management varies depending on your specific needs, such as how often you want to post, which platforms you’re focusing on, and the type of content you require. I don’t believe in one-size-fits-all solutions, which is why I create custom packages tailored to your goals and audience. Whether you need comprehensive management or a more targeted approach, I’ll work with you to design a strategy that delivers results. Packages start at $1,500/month, and we’ll determine the right fit for your needs during a free strategy call.
4. How do I know what services are right for me?
Deciding between full-service management, coaching, or one-time services can feel like a big decision, but that’s where I come in. During our free strategy call, we’ll discuss your goals, challenges, and preferences. For example, if you want to be hands-off, my full-service management is ideal. If you’d rather learn to navigate social media yourself, personalized coaching could be the right fit. Or maybe you just need a starting point, like an Instagram Bio Audit, to get things moving. Together, we’ll determine the best approach to meet your goals and take the stress out of social media.
5. What’s included in your social media management services?
My full-service social media management is designed to take the weight off your shoulders and help you build a strong, trust-filled presence online.
Here’s what’s included:
Custom content creation tailored to your brand voice, including reels, posts, and carousels.
Video editing with scripts, B-roll, and green screen options to help you stand out.
Profile optimization for platforms like Instagram, Facebook, LinkedIn, and TikTok to ensure your profiles work for you.
Monthly content calendars so you always know what’s coming next.
Engagement with followers, including replying to comments and messages, to build relationships with your audience.
With over 20 years of housing industry experience, I understand how to create content that resonates with buyers and homeowners, making sure your social media works for you.
6. Why is social media important for realtors and loan officers?
Social media has become an essential tool for building trust and staying top of mind with potential clients. As a realtor or loan officer, your audience wants to know more than just what you do—they want to know how you can help them. Social media allows you to showcase your expertise, answer common questions, and connect authentically with buyers and homeowners. It’s also a platform where you can share success stories, educate your audience, and stay compliant while reaching a wider community. If you’re not leveraging social media, you’re leaving opportunities on the table to build trust, generate leads, and grow your business.
