Let’s cut to it – What IS a social media manager?

I get it! I wondered the same thing when I kept seeing it pop up on my socials back in the day. So – you’re not alone. 
When I was a loan officer, I KNEW I needed to show up on social media so that people would get to know me. But between pre-approval calls, tracking down appraisals, asking for page 6 of the bank statements (even though they said “left intentionally blank”) – talking about credit scores on social media seemed like the last thing I had time for.
BUT I knew I needed to.
If only I would have had me back then. No really. A social media manager that actually knows the difference between a HUD1 and CD. One that knows you have to tiptoe on the line of talking about credit repair. Don’t get me started on the importance of adding APR when you are talking interest rates and payments!
At Approved By Carrie, we’re all about demystifying the world of social media for mortgage and real estate professionals, like you.

So, what exactly does a social media manager do, anyway?

Think of us as your digital sidekick, your behind-the-scenes cheerleader, and your strategic partner, all rolled into one. We’re the folks who handle all the nitty-gritty details of your social media presence so you can focus on what you do best – closing deals and making dreams come true.

Here’s how we make the magic happen:

1. Crafting Custom Content: We’re all about creating thumb-stopping content that grabs attention and leaves a lasting impression. From educational and informative posts to engaging reels that showcase your personality and expertise, our team specializes in crafting content that gets people talking (and clicking!). It’s not just a bunch of ‘Spring Forward, Fall Back’ basic posts here. Customized to your location and niche.

2. Strategic Scheduling and Engagement: Posting consistently is key to staying top-of-mind with your audience, but let’s face it – who has time for that? That’s where we come in. We handle the scheduling, the posting, and the day-to-day engagement with your audience, so you can focus on running your business like a boss. And not just engagement with what you posted. We go out and scope out where your potential customers are hanging out (in a non-creepy way) and engage with them there so that they find their way back to your social media pages.

3. Personalized Strategy Packages: No two businesses are alike, and neither are our social media strategies. Whether you’re aiming to attract new leads, boost brand awareness, or simply show off your latest listings, we’ll work with you to develop a customized strategy that fits your goals like a glove.

4. Instagram and Reels Expertise: Instagram and reels are where the magic happens in today’s social media landscape, and we’re here to help you make the most of them. From creating eye-catching reels that stop the scroll to optimizing your Instagram profile for maximum impact, we’ve got the skills and know-how to elevate your online presence.

So, why should you consider partnering with a social media manager like Approved By Carrie?

Well, for starters, we’re more than just your average social media guru – we’re your strategic ally in the quest for social media domination. We’ll help you navigate the ever-changing landscape of social media, amplify your brand, and unlock new opportunities for growth – all while saving you time and hassle along the way.

We also stay up to date on the latest real estate and mortgage industry news and program guideline updates.

Ready to take your real estate or mortgage business to new heights? Let’s chat! Click that Contact button and let’s schedule a call!