Instagram stories feel like a whole other Social media platform within Instagram. Why should I use them?

I am pretty sure I was the last person to jump on the Stories train. I didn’t “get it”. Why have two different feeds, I thought.
I was soooooooo wrong.
Jump to today – stories are the best part of my day!

If you’ve been focusing solely on your Instagram feed like a billboard to showcase your brand, it’s time to switch gears and engage your audience in a more personal way through Instagram Stories. Think of your Instagram feed as a billboard – it’s where you display your best offerings to attract attention and get people to follow you. But when it comes to connecting with those followers on a deeper level, Instagram Stories are like having a conversation with a friend. Let’s dive into how you can use Instagram Stories to transform your business.

1. Show Behind-the-Scenes Content:

Just like a billboard captures attention with its bold visuals, your Instagram feed grabs the spotlight with polished content. However, Instagram Stories offer a more intimate space to share behind-the-scenes glimpses of your business. Think of it as inviting your friend behind the scenes of your brand. Share candid moments, introduce your team, and give a sneak peek into your daily operations. By opening up and showing the human side of your business, you’ll foster a stronger connection with your audience.

2. Engage with Interactive Features:

Unlike a billboard that delivers a one-way message, Instagram Stories allow for interactive engagement, much like a lively conversation with a friend. Use features like polls, questions, and quizzes to spark conversations and gather feedback from your audience. Encourage them to participate and share their opinions, just like you would in a friendly chat. This interactive approach not only strengthens your bond with your audience but also provides valuable insights into their preferences and interests.

3. Share User-Generated Content:

While a billboard showcases your brand’s message to the world, Instagram Stories offer a platform for authentic storytelling and user-generated content. Invite your audience to be part of the conversation by sharing their experiences with your products or services. Highlight their stories, reviews, and testimonials to create a sense of community and trust. By featuring user-generated content, you not only showcase your satisfied customers but also demonstrate the real-life impact of your brand.

4. Promote Exclusive Offers and Events:

Just like a billboard promotes upcoming events and offers to passersby, Instagram Stories are an effective way to announce exclusive deals and events to your audience. Create visually appealing graphics or videos to showcase limited-time promotions, flash sales, or upcoming events. Use features like countdown stickers to build anticipation and excitement, inviting your audience to join the conversation and take action. By making your audience feel like insiders, you’ll drive engagement and create a sense of urgency.

Your feed (if not set to private) is seen by followers and non-followers automatically. Stories are seen by your followers. Now – non-followers can see your stories but it’s only when they have been brought to your feed through a search. That is why you can feel more open to share on stories.

Also – when you engage with other peoples stories you are automatically in their DM’s. So when you want to reach out to chat more about their business or yours – you have already made a connection. Its like a warm hi and not a cold hello into an empty inbox.

While your Instagram feed serves as a billboard to attract attention, Instagram Stories offer a dynamic platform for engaging your audience in meaningful conversations. By sharing more through stories, you can transform your business and foster a deeper connection with your audience.

I have a whole module dedicated to Instagram stories with how-to’s and what to post in my ABC’s of InstaSuccess course. Contact Me and I can send you a link so that you can check out the course!